Let's Work Together!
Step 1
Linear Concepts
Upon receiving the brief, I will typically provide 2-3 linear concepts that meet the ask. The number of linear concepts depends on the client and additional concepts can be requested for further exploration.
Step 2
Tonal Drafts
Once the client has honed in on one or two concepts, we will move onto tonal drafts. Client will gain a better understanding of the hero, background vs. foreground, and dark vs. light values. This is also the stage where I ask the client if there are any specific brand colors I should use in the final illustration.
Step 3
High Fidelity
And off to the races! Once steps 1 & 2 are finalized, I will move on to the high fidelity renderings. Illustrations will be depicted at 150 DPI in RGB colors for digital applications and 300 DPI in CMYK for print applications. I also support animations (videos/GIFs) if the client wishes for the illustration to be dynamic.